Reddit launches new ad format that closely resembles user posts

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. However, ads that resemble user-shared posts may irritate users seeking genuine user-generated content rather than advertisements. Reddit’s new ad format is inspired by the popular Megathread post type, which serves as a hub for discussions on trending topics. Free-form ads are now available to all advertisers on Reddit globally via the Reddit Ads Manager.