Reddit launches first-party measurement tools

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. Reddit Brand Lift. Reddit Conversion Lift. This tool analyzes the next steps taken by users after viewing a campaign on Reddit, using the Reddit Pixel, Conversions API and/or Mobile Measurement Partner (MMP) integration. Reddit Brand Lift and Reddit Conversion lift are available to all Reddit managed advertisers based in the following countries:AustraliaCanadaGermanyUKUSReddit Conversion Lift is only compatible with the Reddit Pixel, Conversions API, or Mobile Measurement Partners.