What Is Reddit Keyword Research? Reddit keyword research is the process of extracting keywords from the conversations people have about different topics on the platform. How to Do Reddit Keyword ResearchHere’s a step-by-step guide to conducting keyword research on Reddit:Identify High-Performing SubredditsFinding high-performing subreddits should be the main focus of your Reddit keyword research strategy. We can do this using a keyword research tool like Keyword Overview. Amplify Your Keyword Research with RedditReddit is a gold mine of great content ideas, but few people use it for keyword research.