Reddit doubles interest targeting categories for ads

August 25, 2023

Reddit is significantly expanding its interest targeting categories for advertisers. What is interest targeting? Reddit interest targeting shows your ads to people based on what they are interested in. A spokesperson for Reddit explained:"Interest targeting is our most popular form of targeting. "For additional reach, consider enabling expansion, increasing bids, or pairing with additional relevant interest groups or communities."

The source of this news is from Search Engine Land