Reassessing the role of links in SEO: What data tells us

This comprehensive dataset consisted of over 10,000 rows of URL ranking data. However, digging into the data can give us a sense of where links are more important as a category. These links provide essential intent-based data for optimizing your time, even if it doesn't always translate into higher rankings. If other brands in your space have significantly more links, it signals a challenge, but remember, links aren't the sole driver of rankings. I'll closely monitor how the data evolves with large language models incorporating more links, which could reshape link values and website visibility.