Quality score in paid search: Vanity or valuable?

Quality score. Defining quality scoreLet’s take a step back and talk about what quality score actually is. Some paid search pros posit that quality score is significant as a metric. The tool also features modules to help advertisers improve their quality score, showing quality score data at various levels. In one article, Geddes illustrates how to improve quality score by moving low quality score keywords to a new ad group.