How does Google Search Console use product schema markup? Competition is fierce, and you need every easy win, but is semantic HTML worth your time? On Feb 23, I moderated a webinar with Google’s very own Martin Splitt, who shared his opinions, thoughts, and insights on various technical SEO topics, including semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. It does not make a difference if you have an H1 and then H2, H2, H2, H2, H2, or if you have H1 content, H1 content, and H1 content. What is the relationship of semantic HTML to the overall concept of the semantic web RDF, etc?