Psychographics in Marketing: How to Use It + 7 Examples

March 20, 2024

In this article, we’ll cover the ins and outs of psychographic market segmentation and explore different ways to apply it to your marketing strategies. Psychographics in marketing segmentation is the process of dividing a market based on the psychological factors that impact consumer behavior and decision-making. Here are some desired results you can achieve through psychographic marketing segmentation:Build a 360-view of your target audience . Note Combining demographics and psychographics is key to forming a complete picture of your target market. How to Use Psychographics in Marketing StrategiesNow that we’ve covered the basic components of psychographic research, let’s consider two core applications of psychographic marketing.

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