Psychographic Segmentation: Definition, Examples, and Steps

February 28, 2024

Develop Innovative Features and ProductsBy developing psychographic segments, you can spot opportunities for new offers that grow your business. How to Build Psychographic SegmentsThese steps walk you through the entire process to create valuable psychographic segments. Select Data Collection MethodsThere are several ways to collect psychographic data on your audience:Focus groups : Schedule in-person or online focus groups. Pairing behavioral and psychographic data might show you which types of customers prefer to read blog posts. Examples of Companies Using Psychographic SegmentationWe can’t say for sure which companies perform psychographic segmentation.

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