But you don’t have to be an ecommerce giant to find programmatic content useful. They’ve used programmatic SEO to build unique landing pages for thousands of website templates created by their users. Like any other page, programmatic content needs to satisfy user intent (and not violate Google’s spam policies). How to get started with programmatic SEOTrue programmatic content creation can get very complicated, very quickly. Scraped data: data extracted from websites using web scraping tools.