Here are the biggest benefits:Advanced targeting options: Programmatic digital advertising supports advanced targeting options, including contextual targeting and interest targeting. Digital out-of-home (DOOH) ads: Ads displayed on digital billboards and signage found in public spaces. Further reading: Advertising Trends: The Most Popular Types of Digital Ads [Study]How Much Does Programmatic Advertising Cost? How to Get Started with Programmatic Advertising in 5 StepsReady to get started with programmatic ads? Add Programmatic Advertising to Your Digital StrategyYou now have a solid understanding of how programmatic ads work.