Product Listing Ads vs. Google ShoppingPLAs are a category of paid online ads available on Google and Bing. You can create these ads on platforms like Google Ads and Microsoft Ads. Unlike traditional text-based search ads, shopping ads don't have the keyword targeting option. Detailed Performance TrackingWith PLAs like Google Product Listing Ads, you can track detailed performance metrics. How to Set Up Product Listing AdsYou can create your product listing ads on platforms like Google Ads and Microsoft Ads.