Primary Keywords: The Most Critical Part of Your SEO Strategy?

October 13, 2023

Primary keywords are the main terms and phrases you’re targeting in your SEO strategy. Secondary KeywordsWhen creating an SEO strategy, we generally differentiate between two types of SEO keywords:Primary keywords: Overarching keywords or search phrases that we want to target Secondary keywords: Related terms and phrases that are usually not distinct enough or popular enough to warrant their own pageIdeally, your pages should target both 1-2 primary keywords (very close variations) and 4-10 secondary keywords. Your total addressable search volume will be based on the total search volume of your primary keywordand your secondary keywords. What’s the difference between primary keywords and secondary keywords? How can I separate primary keywords from secondary keywords?

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