This next tip is something I stumbled across when I was doing a blog refresh and trying to get a featured snippet for a client was ranking #2. What I wanted to know, was what my featured snippet was going to look like when I got it. Step 1: Google the featured snippet you’re gunning for (don’t know which snippets you have, use this note to find out). Here’s another example:This works in most featured snippet SERPs and in the SERP above, I tested it 8 spots down and they all showed unique snippets. Notice how the snippet on the right for Photography Life only has one bolded keyword where the one for iceland-photo-tours.com has 3.