Prepping Your NAP Profile for a Local SEO Run

Inconsistencies in your NAP data can confuse search engines, leading them to call into question your business’s identity and location. By ensuring that NAP data is accurate, uniform, and up-to-date, businesses can build credibility and trust among potential customers. Why NAP and its consistency is important for SEONAP consistency plays a vital role in local SEO, as it directly impacts a business’s visibility in local search results and Google’s Local Pack. Google’s local search algorithm considers various factors, including the accuracy and consistency of a business’s NAP data across online platforms. Citations are mentions of a business’s NAP information on other websites, and they are considered a significant ranking factor in local SEO.