PR and Content Marketing: Differences, Similarities, & More

April 03, 2024

Content Marketing vs. PR: The BasicsContent Marketing OverviewContent marketing is a type of digital marketing that includes creating and sharing content to attract and engage a target audience. Content Marketing vs. PR: Main GoalsContent Marketing GoalsHere are some of the main goals content marketing focuses on:Boost Brand AwarenessYou can enhance your brand’s visibility by consistently sharing high-quality content on different channels. Content Marketing vs. PR: Typical ActivitiesContent Marketing ActivitiesContent marketing leverages different types of content and channels to achieve defined goals. Leverage PR success in marketing content: Include media mentions as social proof in content marketingA Semrush account includes over 55 tools that can be used for activities spanning both PR and content marketing. Combine PR and Content MarketingDon't look at PR and content marketing in silos.

The source of this news is from Semrush