PPC management checklist: Daily, weekly and monthly reviews

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. Several of those pros were kind enough to offer their insights to be compiled into the following simplified PPC checklist for daily, weekly and monthly account reviews. Monthly account reviewIn-depth performance review and analysisAccount levelCampaign levelAd group levelAudience levelAd levelKeywordsConversionsCost per conversionWhy: This is fundamental to managing a PPC campaign. Why: An aggressive competitor with deeper pockets than you can quickly change the dynamics of your PPC campaign. While not a complete list, following the above checks will keep your PPC campaigns on a much better path.