This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. Advanced forecasting with Vertex AIIf your PPC campaigns involve large datasets with multiple variables, turning to Google's Vertex AI could be a game-changer for your forecasting needs. With Vertex AI, you can build a machine learning forecasting model tailored to your business, which is much stronger than any static forecasting formula. On the other hand, Vertex AI takes your PPC forecasting capabilities to the next level with its ability to handle large datasets and complex models. Whether you opt for the simplicity of Google Sheets or the sophistication of Vertex AI, forecasting in PPC advertising is no longer a guessing game.