Pinterest is experimenting a new premium video ad format

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. As a result, they can reach Pinterest users while they utilize one of the app’s critical features: searching for pins, inspiration, and concepts. In recent years, Pinterest has been adjusting to the increasing demand for video content from both advertisers and users. In its Q4 earnings call the previous month, Pinterest stated that it had increased its video content supply by 30% compared to the previous quarter. Furthermore, Pinterest’s emphasis on high-quality video content aligns with the trend of increased demand for video advertising.