Pinterest and Amazon team up for multi-year ads partnership

Pinterest just announced a significant advertising partnership with Amazon. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. The multi-year collaboration will make Amazon the first-ever third-party advertising partner on Pinterest, according to a blog post released with the company’s first-quarter earnings report. The partnership with Amazon could offer a more seamless shopping experience for users, as most Amazon customers already have their payment information on file, leading to faster checkouts. The collaboration could provide a seamless shopping experience, connecting users from inspiration to action more effectively.