Phoenix: LLMs Revive Decade-Old Visions For Search

March 19, 2024

Reality is that voice assistant devices are not doing so hot. Apple and Alphabet are in similar boats, boasting almost 100 million Siri and Google Assistant users despite the fact that they’re pre-installed on their vast hardware ecosystem. Most importantly, the more access to information a voice assistant has, the more it can personalize answers. In 2013, researchers found that the average degree of personalization in Google Search was 11.7% – of course, varying widely by query and rank. The beauty of personalized shopping search is that once customers are settled on an opinion, it’s hard to get them off.

The source of this news is from Search Engine Journal