Personal connection is key to your marketing team’s success

Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. As a search marketing manager, here are some questions you can ask to learn more about your team. Dig deeper: 5 leadership traps new SEO team managers should avoidGet the daily newsletter search marketers rely on. Ask them future state questionsBeyond the “where do you see yourself in five years” question, ask your employees what they see in their future in terms of career.