Performance Television—The New and Improved TV Advertising

A deep dive into performance TV advertising and exclusive insights on how to use it as a growth engine. These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller brands from participating, CTV has made the television advertising world vastly more accessible. Read on to learn more about performance television advertising—what it is, how brands are using it, and tips for how to successfully leverage it to drive real results.