Paid media success in 2024: A handy checklist

January 19, 2024

Make sure you’re sharing learnings and communicating with all relevant teamsSEO and paid search teams should collaborate, sharing insights and providing mutual support. Search Partners simply doesn’t carry the same performance as native Google search campaigns, in part because advertisers have limited control of the properties where their ads run. gave advertisers the option, until March 1, to turn off Search Partners in all types of campaigns, including Performance Max and app campaigns. Maybe you’ve seen great results from Search Partners in the past and want to keep those campaigns going. At the very least, assess whether Search Partners campaigns are a good fit for you and ensure you’ve got that decision reflected in your settings.

The source of this news is from Search Engine Land