Page Speed As A Google Ranking Factor: What You Need To Know

October 08, 2023

The Search team announced speed would be a ranking signal for desktop searches in 2010, and as of this month (July 2018), page speed will be a ranking factor for mobile searches too.”Current Evidence Against Page Speed As A Ranking FactorIn April 2023, Google refreshed its documented ranking systems page and removed the “page experience” system as one of the ranking systems. But “page experience” gained its own page in the documentation, and Google was careful to clarify that the algorithms do directly reward good page experience signals. Page speed is part of page experience, so what does this mean for speed as a ranking factor? In the page experience documentation, Google clarifies that there are many signals impacting page experience. Yes, Page Speed Is Still A Ranking FactorPage speed is still a confirmed ranking factor for Google’s search results as of April 2023.

The source of this news is from Search Engine Journal