Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online. Bed Bath & Beyond’s organic traffic peaked prior to the pandemic but never recovered post-pandemic. It is not expected that BB&B’s website will reach pre-bankruptcy traffic and absorb Overstock’s organic traffic. It’s safe to assume that BB&B can rise above their pre-bankruptcy organic traffic levels with the combined sites’ organic traffic but below the aggregate traffic totals of overstock.com and bedbathandbeyond.com. Exploring the SEO impact of Overstock and Bed Bath & Beyond's website mergerSo, has it been a perfect migration?