Originality: Escape The SERP Fluffyfication

March 12, 2024

What if the open web simply doesn’t have enough good content anymore? Most search content is unoriginal. Google doesn’t crave fast food. At the same time, good content doesn’t rank because it’s not optimized for search. But Google doesn’t rank it for anything because the title isn’t optimized, internal linking could be stronger, and it might not hit the right embeddings.

The source of this news is from Search Engine Journal