How to Find Organic KeywordsThere are many ways to find organic keywords. Check Your Competitors' Organic KeywordsYour competitors are probably already using organic keywords for their SEO strategy. Use Semrush’s Organic Research tool to uncover your competitors' organic keywords. Use Organic Traffic InsightsSemrush’s Organic Traffic Insights tool shows organic keywords you currently rank for on Google. Make sure your keyword’s search intent matches your contentMonitor Your Organic Keyword RankingsAs you begin optimizing your site for organic keywords, you should also start seeing improvements in your rankings.