Optimizing your Performance Max campaigns with Google Ads, GA4 data

March 20, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. Exploring Performance Max dataDelving down into Performance Max data is easier said than done. For example, within Google Ads (and when pulling the data from Google Ads via the API), advertisers can’t parse out performance data, such as conversions or cost per conversion, by channel. This will tell you the specific categories performing well through Performance Max and could likely support their specific Performance Max campaign. We tested this same asset group across all campaigns for over 30 days, using a scenic asset group versus a product image asset group.

The source of this news is from Search Engine Land