Optimizing your Google Ads account: 10 advanced strategies

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. That’s fantastic!”Smart Business DataMarketers can import business data into Google Analytics and, by extension, into Google Ads. Offline Conversion ImportEnhanced conversion is the first step in this process, followed by conversion adjustment. Ensure you're doing multi ad group testingIt is essential for advertisers to have RSA testing structures – especially those working on smaller account. "You're basically testing messaging across your entire account versus just one ad group," explained Tomlinson.