Location pages can also be used as Google Business Profile URLs or PPC ad, email and even online directory landing pages. Done right, local landing pages help build trust and authority for your business in the communities that you serve. Let’s talk about some best practices and tips for correctly optimizing local landing pages. As Google’s John Mueller pointed out, these local landing pages with duplicated content can be considered doorway pages, which are against Google’s guidelines. Leverage your local connectionCreating landing pages for your city or town is a great way to reach local customers.