There is a big difference between traditional e-commerce SEO and service provider SEO when it comes to keyword research and blog content that converts. Localized Keyword Research TacticsThe first part of this post is about keyword research. When doing local keyword research, don’t worry about the neighborhoods your people live in; you cater to the professionals downtown who need childcare while they work. Local Service Blogging And SEO StrategyA third way to do service provider keyword research is by looking up questions your audience has. By creating this content, you’ll be able to help your local community and people in similar climates see what it takes to fix the issue.