On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic. The question is: Is spending time optimizing for Bing Places worth it? Claiming and optimizing a multi-location business’ Bing Places listingsWe started our test with a client with multiple physical locations. After claiming and optimizing their Bing Places listings (including adding keywords to the name), we saw website traffic and conversions increase almost immediately. Optimizing for Bing PlacesDespite its management limitations compared to GBP, Bing Places can be a solid source of local organic traffic for some – but not all – industries.