Orphan pages with no internal or external links and no ranking keywords can be safely deprecated. Using topic clusters for content optimization can be effective. TakeawaysContent Optimization: Assessing When and What to UpdateIn the realm of content optimization, understanding when and how to refresh content is crucial. Preparing for Content UpdatesJeff and Zoe debate the importance of preparing for future content updates. This allows for a more strategic approach to content updates and can help ensure that updates truly add value to the content, rather than just changing the date.