Only 23% of digital marketers will invest in X in the next 12 months

Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital marketers will invest in during the next 12 months, 81% and 57%, respectively. Other Microsoft properties, including Bing, will be getting investments from 31% of digital marketers.