So join Fred to take your knowledge about this latest technological advancement to the next level through several easy-to-follow examples based on generative AI. In this session you will learn:How generative AI is different from the machine learning type of AI we’ve used in marketing for over 15 years. What are the weaknesses of generative AI and how to overcome them so you can use it in ways others may completely miss. How to can bend generative AI to your will and get it to write in your style and use facts and truths from your company and industry. How to use generative AI to create images and video in the style of your business.