Offline conversion tracking to boost lead gen strategies

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn:What offline conversion tracking is. What is offline conversion tracking? Dig deeper: 5 best practices for tracking offline conversions in Google AdsWhy is OCT important in lead gen campaigns? Watch: Offline conversion tracking to boost lead gen strategiesBelow is the complete video of my SMX Advanced presentation.