Offline conversion tracking: 7 best practices and testing strategies

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. Test optimizing for one or multiple actions in GoogleGoogle allows advertisers to optimize for one or multiple conversion actions at the campaign or account level. If you have enough volume to focus on one offline conversion, testing tCPA bidding is a good place to start. Whether you are or aren’t optimizing for offline actions, analyzing offline data can help uncover interesting insights for your business on just about any platform. Dig deeper: 5 best practices for tracking offline conversions in Google Ads