October 2023 Google Algorithm Update Impact

Further, the October 2023 Core Update came on the heels of the September 2023 Helpful Content Update, which finished rolling out just days earlier. In this case, the August 2023 Core Update, overall, saw a greater increase in volatility relative to the reporting baseline than the October 2023 Core Update. To sum it all up, there are some signals that point to the overall impact of the October 2023 Core Update being less impactful than the August 2023 Core Update. Now for what you all came here for: Was the October 2023 Core Update meant to reverse some of what Google implemented in the algorithm with the August 2023 Core Update? As I mentioned, there are reversals from the August 2023 Core Update, but there always are with any core update.