No, Google has NOT announced SGE isn’t going to happen

January 30, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.”Specifically, SGE won’t launch. It will never be more than an “experiment” in Labs or become part of the default Search experience for all (or the vast majority) of users. Yes, it’s debatable whether SGE, in its current form, will graduate and become the default Search experience. Google has not stated that SGE “isn’t going to happen.” Let’s review:During the Alphabet Q3 2023 earnings call, Oct. 24, Alphabet/Google CEO Sundar Pichai said:“I’ve been pretty pleased with how the user feedback has been on SGE. Spreading around the idea that SGE isn’t launching and that Google said as much is harmful because misinformation is so easy to spread in our industry.

The source of this news is from Search Engine Land