No, AI won’t change your marketing job: A contrarian perspective

Three tenets of my argument for why AI will not change your job include:The need for emotional intelligence. The value of human relationships. The current era of emerging generative AI is exciting, but it will not replace the need for humans to interact with humans. Marketers know the importance of customer relationships because, without those relationships, marketers cannot build brands and drive sales. AI is a tool for humans, not a replacementGenerative AI is the newest and arguably the flashiest tool in recent memory.