Niche driven SEO is a marketing strategy that helps niche sites with smaller audiences get more visibility in search engines. Unlike general search engine optimization, niche SEO targets a smaller audience—a select group of people interested in a specific product or service (i.e., a niche). When users read your niche content, they’ll find exactly what they’re looking for and see your brand as a solution to their problem. How to Create a Niche SEO StrategyA niche driven SEO strategy involves optimizing your site, creating high-value content based on your audience’s needs, and tracking the results. Follow these steps to create a strong niche SEO strategy for your business.