The first is what will you write about, and the second is how do you handle writing the URL? To Date or Not Date Your URLSI am going to start with the second question first. We put the latest article in a non-dated URL, then move the older content into a new URL slug with the year. Newsjacking TopicsNow to the second part of the question: what can you write about that will be notable and newsworthy in 2024? This is a great opportunity to do it across your organization – or to invite partners or customers to weigh in.