Newsjacking for Link Building In Three Easy StepsGet ahead of the news, no crystal ball requiredKnow your beat, make context, build medial lists, and keep them updatedStreamline the process and ensure you can move fast when the news breakNewsjacking for link building1. A warm welcome to the In Search SEO podcast, Jo O'Reilly.In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including:Jo: Hi, everyone. We know that's going to be a breaking news story, even though it's going to be a shock to no one. Does a journalist know that's what you're looking for?J: This can be really difficult. Don't go and burn your bridges over one link that you didn't get, you might get a link next time.D: Great advice.