News SEO and generative AI: Inside a ‘parasitical relationship’

In 2016, for example, the U.K.’s Press Association signaled its intent to use AI for some sports and election stories. OpenAI has taken steps to address these concerns, such as allowing publishers to opt out of having their content used, he noted. The AI research lab has also agreed to provide attribution when its algorithms scrape information from news sites. According to Ben Poulton, SEO consultant and founder of the SEO agency Intellar, AI companies using scraped data "threatens the curated control that news organizations have had for decades." Still, Barry Adams, a specialized SEO consultant at SEO firm Polemic Digital, noted generative AI systems can't predict the news, so he doesn't foresee any immediate issues.