New Study On Perplexity AI Offers Good News For SEO

April 05, 2024

What Is Perplexity AI? What sets apart from competitors, as will be shown below, is that Perplexity shows generous amounts of citations to websites. Using their proprietary BrightEdge Generative Parser they were able to detect AI search experiences which showed that users are fine with an AI search engine. BrightEdge sees Perplexity as an opportunity for search marketers because it is an ad-free model that sends organic search traffic. Perplexity AI shows more citations in Travel and Restaurant queries than Google SGE.

The source of this news is from Search Engine Journal