New Google Search Feature Is A Shopping Portal

November 09, 2023

Google announced a new search feature for shopping deals that is powered by Google’s Shopping Graph, a dataset of the entire world’s shopping information plus numerous updates to Chrome that makes it more shopping oriented. Screenshot of Google’s New Deals PageGoogle doesn’t call it a shopping portal but if a web portal is a webpage that aggregates shopping information from across the Internet and makes it accessible to users in an easily navigable manner, then Google’s new search feature qualifies as a shopping portal. Among the new features Google is introducing are:Search enhancements powered by the Google Shopping GraphNew deals page on available on Google SearchNew features on Chrome for discovering discounts across the webNew Price Insights tab in desktop version of ChromeAdditional ways to track prices from all merchants for the same productsNew Google Search Deals DestinationThe new search feature for shopping is available by searching for Shop Deals, which takes consumers to a new search destination for shopping deals (that looks like a portal). Shopping Insights FeatureAlso announced is that the Chrome Shopping Insights feature is coming to Chrome Desktop. When these insights are available on a shopping site, you’ll see a “Shopping insights” label in the Chrome address bar.

The source of this news is from Search Engine Journal