New Bing attracts new Edge users – who then use Google Search

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Google fairly consistently sent more than 3 million visits to websites since the start of 2023. Starting around Feb. 19, however, there is a noticeable uptick in Google traffic coming from the Edge browser. But when it came to searching, rather than using Bing, many started using Google Search on Edge. The new Bing making (small) gains on Google Search has some additional data, including page visits on Bing rising 15.8% and Bing becoming a more significant referral source for some publishers.