New Analytics user access management changes in Google Ads

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. Google Analytics offers four levels of user access: Account Owner, Property User, View User, and Analyst. To manage user access in Google Analytics, follow these steps:Sign in to your Google Analytics account and navigate to the Admin section. Managing user access in Google Analytics critical to the security and accuracy of your analytics data. Additionally, with the upcoming integration of Google Analytics 4 audience builder in Google Ads, mastering user access management will be important for creating and applying audiences from Google Analytics to Google Ads campaigns.