With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube. Video ads continue to be a great way to drive views by telling stories that connect with your target audience. YouTube’s top 10 most popular global video adsThese were the top 10 most popular video ads globally from June 2022 to May 2023, along with how many views they have as of publishing.